We are a team of animal lovers who are passionate about the Health and Nutrition of Pets whilst also caring for the Environment. Having been around animals throughout our lives and with many years experience working with dogs from both an owning, training and breeding point of view, we have developed a company that focuses on caring and supporting you, our customers, with every aspect of your pets health and well-being.

What we came to realise early on is that there are extremely varied levels of quality in products and ingredients on the market and that there are in fact even some products that are potentially detrimental to a pet’s health and well-being. With this knowledge we decided to focus on bringing out a range of the highest quality Veterinary Strength Nutritional Supplements for Dogs and Cats including some Digestive Products for Rabbits and Guinea Pigs too.  These products aim to help maintain and support some of the problems Pets can face such as Digestion, Mobility, Stress, Liver, Heart, Cognitive and Urinary to name a few.  We have also produced specialist products aimed at Young Dogs and Senior Dogs, showing we really do care for every stage of life.

As well as receiving 10 awards in 2018 for our achievements within the Animal Health Supplements Category, including Highly Commended as Business of the Year at the Pet Quip Awards, and a further two this year to date, we have also received an Ethical Award for 2018 and 2019, which we hold in high regard as they placed us in the top 100 companies in the UK accredited in showing that we care about the environment and what we do to help it.  Our commitment to environmental issues continues with the planting of 400 trees and the use of our own solar powered system to help generate our own electricity.  We only use recyclable materials and always reuse boxes that are sent to us rather than throw them away leaving only a light footprint on the earth. (See our full Environmental overview here).

We work to GMP standards and only use human grade ingredients that are Non-GMO, Non-Irradiated and all EU Approved. Our specialist team work hard to bring out only the very best formulas for your pets.

With realising the need to support a Pets lifestyle we have also launched a Specialist Range of Digestion & Health Grain Free food that has been approved by Nutritionists and Vets to help support the Digestion of Dogs and Cats, Puppies and Kittens (see more details here).

We feel that by supporting Pets on a daily basis, with healthy nutritional food and supplements, it is giving your pets the ongoing continued support towards leading a healthy and active life.

To show our ongoing commitment to our customers we are offering a new independent Veterinary Advice Line which is available free of charge to our registered customers, any hour of the day or night – 7 days a week, where you will be able to have access to a qualified Veterinary Person should you wish to discuss your pet’s health.

We are committed to you, our Customers, and your Pets – here for you every step of the way.